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This Privacy Policy describes the privacy practices of the Vistar Division of Performance Food Group, Inc. (“Vistar”) and its affiliated entities with respect to use of the website (the “Site”).  This Policy is based on our fundamental goal to provide our visitors with quality information and resources while maintaining individual anonymity and personal privacy. Vistar may change this Policy periodically by posting the modified policy on the Site. You should check this page from time to time to ensure that you continue to agree with the terms of this Policy. Your use of the Site means that you accept this Privacy Policy.

1. Information We Collect from Your Use of the Site

Vistar may use various methods to collect certain kinds of information that is disclosed through your use of the Site, including: 

Web beacons
IP addresses
System Information
Account and Purchase Information
Offline Collection
Future Technology and Methods

We treat all personal information that we collect with the same confidentiality, no matter how it is collected.  


A "cookie" is an element of data that a website can send to your browser, which may then be stored it on your computer system.  It can help provide you with a tailored user experience, to understand your preferences and to personalize the content you see.  Some of the Site’s pages may use cookies.  Vistar does not require that you accept cookies.  You can set your browser to notify you when you receive cookies, and to block them.

Web Beacons

Web beacons are images that can be placed in web pages and some forms of email.  Web beacons can be used to deliver cookies and to collect information about your use of the Site.  For example, we may use web beacons to count the number of your visits to the Site.


A "referrer" is the information passed along by a web browser that references the web URL from which you come to the Site. Referrers are automatically collected by Vistar web servers.  They are used by Vistar to identify the websites referring traffic to the Site, and to present appropriate content to the Site’s users.  Referrer information may be used by Vistar to identify general trends and traffic patterns.  For example, Vistar may use referrer information to identify the information on the Site that is viewed by individuals referred by certain websites.   

IP Addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used to identify your computer so that data (such as the web pages you request) can be sent to you. They are automatically collected by Vistar web servers. 

System Information

System information Vistar collects might include, among other things, the type of web browser being used. This information is sent automatically by your web browser when you are connected to the Site and is used by Vistar only for identify broad demographic statistics and general trends and traffic patterns. 

Account and Purchase Information

When you register to establish an account with Vistar you provide certain information.  We use that information for the sole purpose of determining whether to establish a business relationship with you and communicating with you about any business relationship.  When you purchase Vistar products you provide credit card and other additional information.  We use that information for the sole purpose of facilitating your purchase.

Offline Collection

At times we might collect information from you through means other than the Site.  For example, if you call to place on order or to check on the status of an order, we will collect telephone numbers or other information needed to communicate with you.

Future Technologies and Methods

As technologies change, we may collect information in different ways.  However, we will continue to treat all personal information that we collect in the same manner, unless we modify this Privacy Policy to provide notice of any change.

2. Information Vistar Shares with Others

We will not sell your personal information that you give to us, including your email address.

At times, however, Vistar must disclose information about Vistar customers to Vistar business partners.  For example, Vistar might need to disclose certain information to Vistar contractors, so that they may perform services for us.  In particular, we must provide some information to others in order to facilitate your purchases of Vistar products.

Vistar requires such contractors and business partners to keep your information confidential.  Vistar may disclose personal information to such contractors and business partners without additional notice.  

Vistar may also disclose to others the information collected by Vistar regarding your access and use of the Site, provided that it is that is de-identified and aggregated with other data to you.  This information might include referrer information and the other information that we collect through the Site.

3. Contact Us

Please contact us directly with any Privacy Policy questions or comments you may have.  

4. Changes to Vistar Privacy Policy

Vistar’s use of the information that Vistar collects about you is subject to the Privacy Policy in effect at the time the information is provided or collected.  However, Vistar may change this Privacy Policy.  You should check the Site periodically for changes to the Vistar Privacy Policy. 

5. Governing Law

This Privacy Policy will be governed by and construed in accordance with the laws of the Commonwealth of Virginia, United States of America.  All controversies and claims arising out of or relating to this Privacy Policy will be settled by arbitration in Richmond, Virginia, administered by the American Arbitration Association under your Commercial Arbitration Rules.  The arbitration will be conducted in the English language.  Judgment on any award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.