Behind the Scenes of Vistar's Better-For-You Program, Good To Go
By now, we are all familiar with the concept of "better-for-you" items, but what does this look like in a CPG snacking environment? As Malcom McAlpine, Business Manager of Branded Snacks – Foodservice and Vending at Mondelez International stated, “Consumers are becoming increasingly attuned to the nutritional value of the food they consume. An emphasis on premium quality, traceable, trustworthy sourcing and simple, clean label ingredients is replacing a single-minded focus on low calories.”
In response to this trend, Vistar created the Good To Go program, a category of products that meet one or more of the following attributes.